Built by someone who'd rather solve the problem than sell you software
Zerrusen Automatism started as a simple observation: the real estate agents doing the best work in Northeast Ohio were spending an enormous share of their time on tasks that had nothing to do with actually serving their clients.
The founder story
Hi, I'm Keaton — a student at the University of Akron, and Zerrusen Automatism is the business I'm building while I'm still in school. I got into this work the way a lot of people do — by noticing a problem up close. Talking with agents around Akron, Cuyahoga Falls, and the surrounding area, I kept hearing the same thing in different words: "I know I'm losing leads because I can't follow up fast enough." "I don't have time to post every listing." "Invoicing is the part of my job I put off the longest."
None of that is a talent problem. It's a time problem. And it's exactly the kind of problem that well-built AI automation is good at solving — quietly, reliably, and without requiring an agent to become a software expert or hire a full-time assistant just to keep up.
So I built Zerrusen Automatism around four specific automations — The Hunter, The Closer, The Publisher, and The Accountant — each one aimed at a task that independent agents and small brokerages consistently told me was eating their time. Not a bloated all-in-one platform. Four sharp tools that do their jobs well.
Why Akron & Northeast Ohio
This is home. I'm building this business here, for the agents and small brokerages here, because I think local businesses deserve the same quality of automation that's usually reserved for big national teams with big budgets — without the enterprise price tag or the impersonal support line.
How I work with clients
Because this is a boutique operation and not a call center, every client gets a real consultation, a system built around how they actually work, and ongoing support from someone who knows their setup — not a rotating support queue. If something isn't working the way you need it to, you can tell me directly, and I'll fix it.